What We Do

CompanyCrafters is a management consulting firm that helps Global 2000 corporations, research institutions and entrepreneurs craft and launch new businesses. Based in Ann Arbor, Michigan and led by veteran executives with successful track records as technology company entrepreneurs and CEOs, the firm specializes in creating and growing high tech business ventures.

CompanyCrafters:

Works with corporations, research institutions, venture firms and select startups to plan & launch new businesses l Structures corporate and university spinouts l Develops and executes go-to-market strategies for high technology businesses l Takes on interim executive assignments in new venture and spinout teams Educates executives in the science of starting and launching new businesses

CompanyCrafters applies an experienced entrepreneur’s mind set to crafting and growing new businesses, bringing to bear a proven proprietary approach through a range of high-value tools and methodologies.

For our corporate clients, CompanyCrafters delivers:

• Frank and Realistic Opportunity Assessments. Many new ventures – and pre-launch business plans – aren’t fully thought through and contain an unnecessary level of business risk. CompanyCrafters uses a uniquely powerful approach to crystallize the risks and rewards presented by new opportunities, bringing clarity to key decisions.
  
  
• Business Model Evaluation and Recommendations. Most business opportunities can be played out through dozens of different approaches – combinations of business model, market focus and go-to-market strategy. CompanyCrafters applies a suite of powerful analytic tools to evaluate the range of approaches and determine the optimal strategy.
  
  
• Business Planning. CompanyCrafters works with the client’s management team to deliver a rich and fully-developed business plan, pro forma financial forecasts, and marketing and execution plans to launch the new business, along with related documents such as an investor presentation and executive summary.

• Risk Reduction Strategies. New businesses are fraught with risks. CompanyCrafters leads its clients through a focused risk analysis and reduction exercise by evaluating venture risk in each critical area and developing risk mitigation strategies that focus management on executing against critical success factors.
  
  
• Business Launch and Execution Management. CompanyCrafters can play an active role as advisors and interim executives in launching new businesses. We work with management to lay out 30/60/90 day execution plans and deliverables to keep the launch on track. We also assist in recruiting and orienting the management team required to take the new venture forward.
  
  
• Innovative Go-to-Market Growth Strategies. CompanyCrafters works in an active, hands-on role to evaluate and steer the go-to-market strategies for new businesses as they navigate through the often tumultuous challenges faced by young, high-growth businesses.