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Methodology

CompanyCrafters uses a structured, step-by-step process for taking the company through the business planning process, execution, and drive to consistent, repeatable sales growth.

Our methodologies cut across the four important aspects of any new business: internal facing business planning and execution, investor facing financial strategy, customer facing sales and marketing, and leadership and board development.

At each stage, CompanyCrafters deploys a set of proprietary tools developed over years of working with new ventures.

In the SHAPE stage, we use a set of analytical tools to develop the market opportunity, value proposition, industry map, strategic direction, and financial models. We start with a broadening view of the various market opportunities and through successive iterations, narrow to the most promising business model. Our approach provides a well though-out business plan that gains complete buy-in by the management team and excites investors.

In the LAUNCH stage, we turn our attention to an execution methodology starting with a pre-flight checklist, short term execution plans with built-in accountability, the CEO dashboard, and key metrics to drive success.

With companies that are in the SCALE stage, we work with the management team to deliver repeatable, predictable sales growth, develop systems that support the growth, and remove the often unseen barriers that inhibit growth.


If you’re interested in learning more, contact CompanyCrafters here.

   
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